Whose eyes are you using to see your business?

Every organization has blind spots. We help you see through the eyes of your users, customers and stakeholders, so your next move is grounded in real-world insight, not assumptions

Where human insight meets business intelligence

We help organizations bridge what people do, think and feel with the decisions they need to make

Our research transforms complexity into clarity, so strategy, design and communication move in the same direction

Empathy + Evidence: marrying human insight with data and rigor

Alignment + Action: helping teams turn research into direction

Design + Impact: connecting user understanding to measurable outcomes

Who we work with?

We partner with organizations that see research as a strategic asset, not just a checkbox. Whether you’re designing new services, testing emerging markets, or aligning global teams, we bring structure, empathy, and precision to every engagement

We work best with:

Startups scaling their ideas with evidence, not guesswork

Enterprises bridging customer understanding with strategic execution

NGOs seeking to translate field insight into lasting impact

Why work with us?

We integrate seamlessly

We plug into your team’s workflow and rhythm—acting as an extension of your internal team, not an outside observer

We keep it practical

Whether it’s 8 slides or 80, our focus is on insights that drive action, not reports that gather dust

We humanize data

Behind every metric is a person. We connect the numbers to real user stories, helping teams see meaning, not just measurement.

How can we help you?

  • Mental Models

    Build with your users’ mindset in mind

    Mental models show you how your customers see the world—how they make decisions, what they expect, and where your product fits into their lives. We translate complex user behavior into clear, actionable frameworks that guide strategy, design, and communication.

    What you get:

    A map of user beliefs, motivations and expectations

    Alignment on where your product supports, or breaks, user thinking

    Clear design and messaging recommendations, grounded in real cognition

  • Journey Mapping

    Step into your user’s shoes

    Your product isn’t just a screen or a service. It’s part of a larger journey that starts before people meet you and continues long after. We help you visualize that journey, uncover friction points and design experiences that feel effortless from start to finish.

    What you get:

    A detailed user journey map with touch-points, emotions and pain points

    Prioritized opportunities for innovation and improvement

    A shared visual tool to align teams across silos

  • Foundational Research

    Understand before you build

    Every successful product begins with understanding. We combine qualitative and quantitative methods to uncover the unmet needs, mental models, and motivations that shape your market.

    What you get:

    Deep understanding of users and segments

    Decision frameworks based on real-world data

    Clear strategic direction for design and growth

  • Innovation Workshops

    Find tomorrow’s opportunities today

    We help you explore emerging user behaviors and market shifts so you can design not just for what users need now, but for what they’ll expect next.

    What you get:

    Trend analysis grounded in user behavior

    Future-state mental models and scenarios

    Innovation workshops that turn insight into action

  • Rapid Research Sprints

    Fast answers for high-stakes decisions

    When deadlines loom and teams need clarity, our rapid research sprints deliver quick and robust insights. We combine lean methods with sharp analysis to test ideas, validate directions and give your team confidence to move forward.

    What you get:

    Research designed and delivered in weeks, not months

    Tested concepts, prototypes, or messaging with real users

    Clear go/no-go guidance for your product decisions

  • Brand Strategy

    Align your story with what your users believe

    We help you articulate a brand that feels true to your users’ values, needs, and context, not just your internal vision. Our research uncovers how your audience perceives your identity, so your messaging and positioning resonate with meaning and clarity.

    What you get:

    A brand narrative grounded in user insights

    Positioning maps that reveal emotional whitespace

    Messaging that builds credibility and connection

  • Competitive Analysis

    Know where you stand, and where you can stand out

    We benchmark your product and experience against direct and adjacent competitors, revealing strengths, gaps, and opportunities to differentiate meaningfully.

    What you get:

    A comparative landscape across UX, messaging, and product strategy

    Clear opportunity zones for differentiation

    Actionable recommendations for innovation and positioning

  • UX/UI Evaluation

    See your product through your users’ eyes

    We evaluate the usability and emotional resonance of your product: what’s working, what’s confusing, and what’s missing. You’ll walk away with clear priorities for improvement, not just problems identified.

    What you get:

    Expert UX/UI audit with prioritized findings

    Evidence-backed design recommendations

    Usability test synthesis and accessibility insights

Meet the Team

Sharpen Consulting is the brainchild of Greg Mitchell. Throughout my 20+ year career, I have worked with various industries and companies of all sizes, from startups to Fortune 500 companies.

My passion lies in translating complex data into actionable insights that drive business decisions. With a keen eye for detail and a dedication to delivering high-quality results, I am committed to helping your business achieve success through evidence-based decision-making.

Alongside Greg is a team of experts in the fields of business consulting, design, semiotics, market research and recruiting.


  • Founder

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.