From whose perspective are you viewing your product?

Too often, teams see their products only through their own lens. We help you see through your users’ eyes, so you can build with clarity, confidence and impact.

Clarity through perspective

We are a product research consultancy based in the heart of the European Union, Brussels. We specialize in uncovering what your customers truly think, feel and do.

Our job is to cut through assumptions, align your team around real user insights and ensure your product decisions create value that lasts.

Why work with us?

We integrate seamlessly. Whether you’re a startup, NGO , agency or a large org, we meet you where you are.

We keep it practical. No 80-page reports gathering dust, only actionable insights.

We humanize data. Beyond numbers and charts, we help you understand the people behind them

How can we help you?

  • Mental Models

    Build with your users’ mindset in mind.

    Mental models show you how your customers see the world—how they make decisions, what they expect, and where your product fits into their lives. We translate complex user behavior into clear, actionable frameworks that guide strategy, design, and communication.

    What you get:

    A map of user beliefs, motivations and expectations

    Alignment on where your product supports, or breaks, user thinking

    Clear design and messaging recommendations, grounded in real cognition

  • Journey Mapping

    Step into your user’s shoes.

    Your product isn’t just a screen or a service. It’s part of a larger journey that starts before people meet you and continues long after. We help you visualize that journey, uncover friction points and design experiences that feel effortless from start to finish.

    What you get:

    A detailed user journey map with touch-points, emotions and pain points

    Prioritized opportunities for innovation and improvement

    A shared visual tool to align teams across silos

  • Rapid Research Sprints

    Fast answers for high-stakes decisions.

    When deadlines loom and teams need clarity, our rapid research sprints deliver quick and robust insights. We combine lean methods with sharp analysis to test ideas, validate directions and give your team confidence to move forward.

    What you get:

    Research designed and delivered in weeks, not months

    Tested concepts, prototypes, or messaging with real users

    Clear go/no-go guidance for your product decisions

Meet the Team

Sharpen Consulting is the brainchild of Greg Mitchell. Throughout my 20+ year career, I have worked with various industries and companies of all sizes, from startups to Fortune 500 companies.

My passion lies in translating complex data into actionable insights that drive business decisions. With a keen eye for detail and a dedication to delivering high-quality results, I am committed to helping your business achieve success through evidence-based decision-making.

Alongside Greg is a team of experts in the fields of business consulting, design, semiotics, market research and recruiting.


  • Founder

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.